YouTube shorts introduce a change that brings analysis of its bite video options to more parity with rivals Tiktok and Instagram. The video platform will remove the minimum playback time requirements previously had for users who viewed clips as views.
Starting March 31, you will add “View” whenever you want to play or replay YouTube at any time. This may mean that the creator will see a higher view count after the change occurs. YouTube will continue to track “the view of engagement,” a view that measures how many times the clip is played “a certain number of seconds.” YouTube clarified that the shift will not affect the creators’ revenue or their eligibility for the YouTube partner program; both will continue to be evaluated through the engagement metrics.
Both Instagram and Tiktok define “views” as the number of times a video starts to play, although these platforms also provide metrics to track the time spent watching content. Given YouTube shorts, Instagram and Tiktok each claim to have more than 1 billion users per month, it makes sense, with similar views so that creators can better evaluate how many people they meet throughout the service.
