Meghan Markle’s new Netflix show compares to the work of lifestyle master Martha Stewart and celebrity chef Rachael Ray, but experts say the Duchess of Sussex still has a lot to learn.
The March 4 premiere, Meghan, who follows her at the age of 43 when she appears with celebrity friends and chefs at a 43-year-old cooking, hosting and gardening skills.
Although the show has renewed its second season, critics’ reactions are overwhelmingly negative.
PR expert Doug Eldridge told Fox News Digital that although Stewart and Stewart and Ray used two different marketing methods when building the empire, it was an indispensable common component – Markle is currently missing.
Meghan Markle’s Netflix performance was promoted by critics and accused of “hijacking all oxygen in the room”: Experts
Meghan Markle’s new show is compared with those of Martha Stewart and Rachael Ray. (Getty)
“In marketing, aspiring marketing and relevance marketing. Martha Stewart is accustomed; Rachael Ray is relevant. Each personality comes from a different direction, but manages to connect with their audience (because they are real), and in doing so, climbing to the top of the lifestyle mountain separately,” Eldrige said.
He continued: “There are two forms of connection, but regardless of the path or direction, this is still a critical first step in any creative or marketing effort.”
The lack of authenticity is one of the most common complaints of critics, who are upset about “With Love, Meghan” and Markle as their hosts, some of whom point out that the show’s setup was a contributing factor.
Prince Harry and Meghan Markle got married on May 19, 2018 at Windsor Castle. (Getty Image)
The show is not in Markle with her husband Harry Prince, 40, and their children Archie Prince and Lilibet (3).
“I want to protect that haven,” she told the media. “We are a close-knit family and I love those moments – let Lily take a nap, have lunch together, and spend the sacred time together at the end of the day.”
“Our kitchen is where mom just cooks for her family, with over 80 crew members, which is a lot of people in your family!” Markle added.
PR expert Doug Eldridge noted that Stewart attracted a large fan base because she was “aspiring.” (Noam Galai)
By contrast, Stewart’s iconic “Martha Stewart Life” show was originally filmed at her Turkish Mountain Road House in Westport, Connecticut, before the work moved to Westport Digital Studio in Westport.
Ray’s “Rachael Ray Show” was produced primarily on Chelsea TV in New York City, although some plots were filmed at Food Network Star’s House in Lake Lucerne, New York.
In talking to Fox News Digital, Eldridge stressed the importance of authenticity to a show or brand.
“Authenticity is like humidity – you can’t see it, but you can walk around the room and feel it,” he said. “It’s also crucial for the work Markle is trying to do. Authenticity promotes relevance, which in turn creates lovely sex, all of which need to be used for marketability on the market.”
Public relations experts point out that the widespread popularity of Markle’s late mother-in-law Princess Diana stems from her authenticity.
“Contact comes from authenticity and relevance; the audience needs to see something in you,” Eldridge said. “The reason Diana is called the ‘Princess of the People’ is because people all over the UK feel connected to her – they feel that they are both ‘one of them’, or princesses. It’s a rare feat and proves Diana’s cuteness, but again, it all starts with her authenticity and relevance and relevance.”
Public relations experts say Ray’s attraction is due to her relevance. (Getty Image)
Ryan McCormick, managing partner of Goldman McCormick PR, also shared his views on comparisons between established lifestyle hosts, including Stewart and Ray, and like Markle, who are following in their footsteps.
“One of the biggest comparable differences between the coupling between Rachel Ray and Martha Stewart and now Meghan Markle is that they communicate with their followers,” he said. “Ray and Stewart talk directly to the audience at home, making them feel like they are the only person in the world (building a strong connection). Both are always teaching and providing value to the audience.”
“Reality is like humidity – you can’t see it, but you can walk around the room and feel it. It’s also crucial for the work Markle is trying to accomplish.”
McCormick noted that “having love, Megan” was “beautifully shot,” but he said Markle did not “interact with the audience.”
“The Duchess narrates what is happening in her life, and she especially likes to show you visually appetizing dishes. However, she doesn’t reveal how to make them (made by Ray and Stuart).”
McCormick also shared his observation that Markle’s on-screen behavior may make it difficult for viewers to connect with her.
“Not sure if it was intended, but it seems that Markle seems to be protecting most of the time,” he said. “It can be a challenge for audiences to connect with such people than those involved and open.”
“Love, Megan” debuted on March 4. (Netflix)
“Not sure if it was intended, but it seems that Markle seems to be protecting most of the time. It can be challenging for the audience to combine with such people than those who are like this.”
In the finale of “With Love”, Markle celebrates her lifestyle brand “as always” with Harry, mother Doria Ragland, and her closest friend.
Markle initially made her debut as “Riviera Orchard in the United States” but changed its name after facing trademark issues.
Meghan Markle’s Netflix performance unrealistic portrays the Duchess as “Cringey” Stepford Wife: Expert
In an interview with People, Markle suggested that her signature jam became famous during the American Riviera Orchard debut and would be one of the products she will launch through her brand in the spring. According to the store, the product will be available on the brand’s official website.
Speaking to Fox News Digital, Eldrige explained that Markle could face a tough battle when trying to build his own lifestyle empire.
“It’s difficult; over the past 20 years, it has become an increasingly crowded space with few ‘fresh ideas’ to draw inspiration from,” he said. “At this point, it’s about talent or training, but more cuteness and charm.”
“The latter created an additional hurdle for Markle due to its polarized reputation and sagging Q scores,” Eldridge added. “It’s like starting off a cross-country trip, where one of the tires leaks slowly – you might do that, but it’s been a long time since the tough trip gets even harder.”
All eight episodes are available for streaming on Netflix. (Netflix)
Both Markle and Netflix announced Friday that “Love, Meghan” will return for the second season, which has been filmed.
“The Lettuceman Calm…or (!), because I’m so happy to share that ‘With Love, Megan’ Season 2!” Markle wrote along with the video shared in her Instagram story.
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In the clip, the Duchess wears a white baseball cap and embosses “Romaine Calmness of Lettuce” on the turf, with the title of the show ahead.
Markle also laughed at her second season in a post she uploaded on her Instagram page. She shared a video compilation of the edited clips of “Love, Meghan” from Season 1 and wrote in the title, and if you like Season 1, wait until you see the fun we cook in Season 2! ”
“Thank you for joining the party and endlessly to bring everything to life!”
“Use love, Megan” renewed its second season. (Meghan Markle/Instagram)
“Just as it is currently happening, I don’t think Markle provides enough motivation to keep the audience hanging out. At the same time, giving her the benefits of doubt isn’t a bad idea because even the most successful people haven’t played for the first time.”
“Love, Megan” climbed to fifth place in the US’s Top 10 Netflix shows on Friday, but it dropped out of the list over the weekend.
Eldridge noted that Markle’s success in her new effort is crucial, but noted that her appeal to a wider audience may be limited, comparing the Duchess’ fan base to President Donald Trump and former Vice President Kamala Harris.
“At this point, Markle is similar to the two candidates who ran for the last presidential election,” he said. “They are loved by the core presentation and despised by people outside, which means it does boil down to a number game.”
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He continued: “There is no doubt that Markle has a huge loyalty, following, but like in baseball, the booing is usually more prominent than the cheers, so they usually look more consistent – whether that’s true. Once again, it’s a number game, which will be a forward-looking number game. Markle just needs to stay in the batsman’s box, ignore the crowd, and can’t hit another base.”
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McCormick also used the baseball analogy as he stressed that Markle needed to find a way to attract and retain faithful ratings to mimic Stewart and Ray’s success.
“People need to have reason to invest emotionally in the show,” he said. “With Ray and Stewart, one can learn to prepare multiple dishes in each episode. They also smile, feeling like they are with their best friends.”
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“Just as it is currently happening, I don’t think Markle provides enough motivation to keep the audience hanging out,” McCormick added. “At the same time, giving her the benefits of doubt is not a bad idea because even the most successful person didn’t hit the home run.”
