The marketing team and artists who work with AMC Network and before visiting may need to mount their toes. The company has reached an agreement to generate marketing images and consider projects before production using Runway’s AI Tech.
Several other Hollywood companies (such as Harmony Korine named Edgelrd) have reached deals with Runway. Other studios are said to be testing models from various AI companies. according to However, AMC is the first cable company to reach an agreement with the runway.
The publication noted that AMC’s profits fell by nearly half to $63 million in recent earnings reports. It was suggested that the company seek to reduce the cost of production and marketing projects without degrading quality.
At least for the time being, AMC does not intend to include AI-generated images in its programs. However, the company brought mad Men and breaking Bad For the world, it will be able to sell audiences on shows and movies using AI-generated images. This is seen as a way for the company network to “run out a range of promotional materials without spending time and money trying to capture images with a body shot”, thr. AI images will also be used for pre-production, ostensibly to help show what the host might have or doesn’t work in the project before the shooting begins.
In both use cases, AMC will reduce costs by reducing the level of labor traditionally required in these areas. To do this, it will rely on the technology of a company that, without the first license, in pirated versions of thousands of YouTube videos and copyrighted movies. It is unclear whether AMC gives green light like Lionsgate to use its performances and movies for AI training purposes.
