If you are worried about how new U.S. tariffs affect future electronics purchases, then DJI doesn’t need more. The company raised the price of its popular Osmo Pocket 3 camera to $799, which is $280 (54%) more than it was at the time of launch. The Pocket 3 creator portfolio, including Wireless Microphone 2 and other accessories, also rose from $700 to $950. The company told the company that President Trump’s latest tariffs on Chinese products are “certainly a key consideration for huge prices.” edge.
The OSMO Pocket 3 has been successful from the gradual success, thanks to the built-in gimbal, maneuvering theme tracking and a large 1-inch sensor that delivers excellent video quality even in low light. It is widely loved by content creators for these reasons and is a recommended option in several Engadget’s camera buying guides – in fact, we bought some for our own journalists.
It is fair to say that despite DJI’s diplomatic wording, the new tariffs lag behind the price increase by 100%. The price is the same as it was launched in Europe and Canada, which suggests there is no other technical reason to improve it. DJI quietly raised U.S. prices to $620 from $520 a few months ago, around the time Trump first announced potential tariffs on Chinese products. However, the prices of other DJI products, such as drones, have not yet risen.
DJI said the Osmo Pocket 3 is one of the highest-selling products in the company’s history and its popularity “continues to exceed expectations.” But most of the popularity is probably due to the initial $520 price (besides the camera’s powerful feature set), which is a bargain next to a standard compact camera, such as Canon’s new $899 PowerShot V1. The Pocket 3 costs $799, losing some competitive advantage.
Currently, it is difficult to find Pocket 3 in the United States (and elsewhere), although DJI says it is working to meet demand. On top of that, the company will face a ban on its drone products in 2026 unless it receives a regulatory exemption. This will affect companies and consumers as its drones are widely used in production, emergency services and elsewhere, and in terms of technology, it is far ahead of its competitors. DJI sent a formal letter to five national security agencies (DHS, DOD, FBI, NSA and ODNI) in March requiring any or all agencies to start evaluating their products “immediately.”
