At WWDC 2025, how will Apple objectively rotate the promise of AI for one year without reservation?
Prior to WWDC in 2024, AI broke into the mainstream, capturing the imaginations of early adopters and the public. Services such as Google’s Gemini and Openai’s Chatgpt showcase the ability to write using large language models and generative AI, search the internet and create near-field artworks, a way that only books and movies had previously thought of. AI is the future and all major tech companies need to point in this direction.
But Apple is essentially secretive, and his AI program is strictly protected. To Apple CEO Tim Cook took the stage in a WWDC keynote last year, analysts and financial experts believe the company is behind in AI, especially after Google has no AI at its Google I/O campaign.
When Cook introduced Apple Intelligence at WWDC, the collection of features was a smaller way to incorporate AI into iPhone and Mac. Apple is far from looking like a scattered person, making us praise a practical, practical launch.
Instead of throwing more slopes on the wall, Apple Intelligence focuses on practical features such as notification summary and removes distractions from photos. Siri will be the loom that brings together all kinds of clues of your personal information and becomes a real virtual assistant.
But after slowly rolling out Apple’s intelligence features, we learned about Siri’s internal struggles, and Apple acknowledged that progress “will take us longer than we thought.” It is not clear whether Siri will make a big improvement this year.
So, how will Apple deal with the AI-generated elephant in the room? Will the host hype what has been achieved so far? Or maybe ignore this question altogether and focus on what’s next? This seems to be the most likely – Apple – the most likely way.
But don’t forget that the entire WWDC is still primarily a developer’s event, even if the keynote event is to showcase the technology that will dominate everyone else, it is considered a member of the exclusive club. Craig Federighi, Apple’s senior vice president of software engineering, has been making news gently. Just one example, the executive executives sometimes referred to as “Hair One” even wore silver-haired helmets in the WWDC 2024 introduction, in the dance formation on the Cupertino campus in Apple, California.
Craig Federighi prepares to skydive to give a keynote speech to WWDC last year.
Even though tech giants like Apple and Google focus on having the future of AI, they aren’t always so serious that they don’t laugh at each other, but what Rohan Shah, senior product manager of Android Platforms, did at this year’s Google I/O Android show, when he mentioned Gexini, he was not only “not just an app” in his Android show, but also in his other mouth.
I guess Federighi will have some clever lines that admit Apple’s desire is higher than the latest, letting the audience “we all know what I mean” know blinking and then pushing for something new in the next version. Because to be honest, we all want to know how Apple will move forward to make up for the failures so far.
We will be sure that Apple will broadcast live from 10 a.m. PT in its WWDC 2025 keynote on Monday, June 9. Members of the CNET team are participating in the event to report on what is going on when they are developing – hopefully this year won’t start from the sky on a parachute.
