A popular Japanese rival company has set its sights on the U.S. bottom.
Toto The New York Times Famous.
The innovation took cold moves overseas in the United States when the company launched a new type of toilet seat in the 1980s with a small wand spraying water. However, Americans have been feeling warm about Washington’s ideas recently, partly due to the 19th pandemic.
Americans in need turned to Toto’s Washlet, the report said, while everyone was panicking and toilet paper was a hot commodity.
The company’s U.S. profits have increased more than eight times over the past five years, and they want to maintain that momentum. era.
“I never thought how popular the Vasts would be,” Tamula said.
Tamula said it was difficult to advertise when the company first brought its Washlets to the U.S. in 1989, recalling a huge rebound on Times Square billboards in 2007, showing a row of exposed back rows.
Before the Covid-19-19 pandemic, Toto sold Washlets primarily through word-of-mouth marketing. In the late 2010s, the company’s annual sales in the United States were less than $300 million, less than half of its simultaneously made in China.
An industry report last year also showed that one in five refurbished homeowners in the United States choose to install special features such as bidets-shoot the back of the water instead of using traditional toilet paper.
The product was modeled on a seat-like device used in the United States in the 1960s. When it was launched in Japan in 1980, it had washing and drying functions as well as heating the seats. However, over the years, more features have been added, such as deodorization and automatic flushing.
Now, the company is scrambling to respond to President Donald Trump’s tariffs. era In an interview posted Thursday.
Toto’s most coordinate set production sold in Thailand and Malaysia, Trump threatened to receive additional tariffs before the U.S. Trade Court suffered most of its taxes on Wednesday.
But if tariffs are imposed, Toto may have to raise prices – at least for U.S. customers.
“Even with the taxes, the United States will be our biggest growth market,” Tamula said.
