6 years ago, he bought the track. Now he runs the Netflix, a grassroots motorsport.
“Florida implemented statewide closures on the day of the event,” he said.
Mitchell also strives to get the right workers and equipment needed for PPV. Mitchell forced Mitchell to use cell phone chat and “last-minute local crew” to force Mill to hold events from California via cell phone chat and “last-minute local crew”. He recalls that the person who spoke English cameras was much shorter than Mitchell.
Mitchell said Freedom Factory’s first PPV event had 75,000 concurrent viewers, which caused his website and the website of the event sponsor to crash.
“Our initial bandwidth providers laughed at our viewership forecasts, and of course, we surpassed them in the first week of pre-sales,” Mill said. “They did apologize and then asked for a bigger check.”
Other early barriers include determining how to embed live streaming platforms into Mitchell’s e-commerce website. Mill explained that the biggest challenge was “two separate logins were taken into account within the same website, one for selling merchandise shopping and the other for live PPV.”
“Now, our focus is to seamlessly guide YouTube viewers to FRDM+ for advanced live events,” he added.
Live events remain at the heart of FRDM+. The service plans to conduct 21 live events throughout 2025, with more events expected.
Peeping into the hood
Today, bandwidth is not an issue for FRDM+, and the navigation streaming service doesn’t feel much different from Netflix. There are different “channels” on top and new versions highlighted below (combined together by relevant content or ongoing series). There are horizontal scrolling lines, many titles have content summary and/or trailer. The platform also provides a support section with instructions for unsubscribe.
Like other SVOD services, subscribers can watch FRDM+ through a web browser or smart TV application. FRDM+ currently has applications for Apple TV, Fire OS and Roku OS. Mitchell said the team is constantly developing more connected TV apps and adding “more interactivity” and features for customers.
To keep the wheels spinning, FRDM+ leverages a wide variety of technologies, Mill explains: “At the heart of the infrastructure, AWS bandwidth servers can handle the heavy lifting, and Accedo provides bridges for connected TV applications, thus bridging the gap between our technology stack and audience.
For such services, having on-site activities is crucial, Mill said.
“At the Free Factory, we even shot air fibers from the house five miles away to ensure a reliable second internet. We also have a hidden page [the Cleetus McFarland website] If the primary traffic fails, start the backup stream. ” he said.
Today, the biggest challenge of FRDM+ is not the technical challenge. Instead, it revolves around using small teams to manage different parts of the business. FRDM+ has 35 full-time employees in its stores, tracks, events and merchandise divisions and is “completely self-funded.” The company also relies on contractors for production, but its core live streaming team has six full-time employees.
