“The more real it is, the more likely it is to travel.” That’s the secret formula for global feeling. Squid game, According to Netflix (NFLX) co-CEO Ted Sarandos, who talked about his 25-year tenure at the streaming giant today (April 23) at the World Economic Summit in Semafor in Washington, D.C., where Sarandos has developed a counterintuitive strategy to create an international hit: Don’t target the globally.
“Our Korean team feels like a Korean company. They are able to make great shows for South Korea because they are not focused on globalizing it,” Sarandos said in a stage interview with Semafor editor-in-chief Ben Smith today.
Squid GameIt’s not just a lucky holiday that’s successful. It rides the crest of the cultural wave that has brought K-pop culture to global popularity – from BTS’ top music to ParasiteThe historic Oscar wins. However, Netflix has not created it Squid Game Even K-Dramas has a huge fan base abroad, considering international audiences. (Last year, more than 60% of Netflix users watched at least one Korean champion.)
To be fair, the success of the squid game is not only a lucky holiday. It rides a cultural wave and makes Korean pop culture globally – from the ranking music of the boy band BTS to ParasiteThe historic Oscar wins. However, Netflix has not created it Squid Game Considering international audiences, though knowing that K-Dramas has a huge fan base in the West. (Last year, more than 60% of Netflix subscribers watched at least one Korean champion on the platform.)
“It’s a big difference from the typical K-drama – of course, it’s not romantic; it’s a little dark and weird, but it’s Korean.”
In the early days, Netflix tested the idea of creating global performances by mixing actors or storylines from different countries. Sarandos said the strategy failed. But when it hubs the opposite, ratings soar. Sarandos said Netflix’s overseas team “has absolute autonomy over what they write for the country,” [show] Global. ”
This philosophy goes beyond Korea. The CEO noted pubertyThis is a newly released four-part psychological crime drama, as another example. Sarandos said the series was so “very British” that American viewers might need to watch it with subtitles.
Today, Sarandos describes Netflix as a “local and global company”, and another “technology and entertainment company.” Although the United States remains its largest market, international users now form the majority of Netflix’s subscriber base. About 70%
Netflix, currently claiming a market value of nearly $450 billion, is one of the few major tech companies, due to market volatility caused by unpredictable decisions in Washington, one of the few major tech companies that have gained this year. Sarandos said his ambitions eventually grow Netflix into a trillion-dollar company, although he has not detailed any plans to expand beyond its core products. He said the company’s streaming business continues to release outstanding results, with doubled revenue and profits over the past five years.
