Malaysian national car company Proton announced it has entered the Nepal battery electric vehicle (BEV) market with the launch of its E.Mas 7 model, which was launched in Malaysia only in December.
The automaker is targeting rapid growth in the country’s BEV sector, which it says has expanded more than nine times over the past three years, accounting for 73% of total car sales. It is understood that BEV sales in the country have increased from 1,134 vehicles in 2021 to 10,794 vehicles, which is in line with the government’s vision of green action. Proton also noted that the Nepal Electricity Authority (NEA) has committed to establishing a network of more than 300 charging stations nationwide in the next three years.
The launch event was held in Kathmandu, the capital of the country, and was attended by a number of proton executives, including CEO Li Chunrong. Jagdamba Motors Pvt Ltd, the local issuer of the automaker, is represented by executive director Akhil Gupta and managing director Sahli Agrawal and Shanker Lal Agrawal, chairman of its parent company Shanker Group.
Proton said there are currently three sales stores in the country, but plans to expand the network to 12 by the end of the year.
“Proton launches the new E.Mas 7 BEV in Nepal” was originally created and released by GlobalData-owned brand Just Auto.
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