Napster was only about three years before it closed in 2002. The company faces multiple lawsuits from major record labels and bands as Napster users are free to share music and other files online. However, despite its short lifespan, peer-to-peer file sharing platforms have forever changed the music industry, changing the way consumers get music and embrace it eventually becomes modern music streaming.
Now, 25 years after launch, Napster is just get A $207 million 3D technology company called Infinite Reality. The company said it has huge plans for the Napster brand.
“With this acquisition, we are expanding and reimagining Napster to empower artists with new audience monetization and engagement capabilities, and are powered by IR’s immersive technology, AI-powered tools and audience networks,” Infinite Reality said in a statement.
The early Internet has always shown us the future, and we rolled our eyes every time
In a press release, Infinite Reality lists some of its plans for Napster, including 3D virtual spaces, “fans can enjoy virtual concerts, social listening parties, and other immersive and community experiences.” Unlimited Reality also plans to allow artists to sell physical and virtual goods and event tickets through the platform. In addition, the company hopes to provide brand sponsorship opportunities for artists.
Mixable light speed
While most internet users know about Napster’s infamous peer-to-peer version, the brand has been a legal, paid music streaming service for the past decade. Ironically The most games per game.
According to Infinite Reality, current Napster CEO Jon Vlassopulos will continue to serve as the company’s CEO.
“By acquiring Napster, we are paving the way for the future of the entire artist, fans and music industry,” said John Acunto, co-founder and CEO of Infinite Reality. “I firmly believe that artists’ relationships are developing, fans are eager for a super personalized intimate engagement with their favorite artists, while artists are looking for innovative ways to deepen their connections with their fans and earn new revenue.
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