Samsung is changing its revenue sharing policy and reducing cuts to certain apps so developers and publishers can get more money from sales. As part of a previous announcement this year’s upcoming Game Developers Conference (GDC), the company said it is implementing an 80/20 revenue share model for games on the Galaxy Store. Previously, Samsung had a 70/30 shared model, which accounted for 30% of the application revenue. The new model also works for games built on the company’s cloud gaming platform, which allows players to stream games without downloading them.
By adopting a new model, Samsung is undermining Google, which achieves a 70/30 distribution. However, it is worth noting that Google only needs to cut 15% of its cuts each year, while developers earn annually. The company has revenue of more than $1 million, and the company will cut it only 30%. Google also needs 15% for automatic updates to subscription purchases.
Samsung’s Galaxy Store is nowhere near Big Google’s Play Store, but it can still be pre-installed on Samsung phones and can still buy games with millions of users around the world. Even if developers get business primarily from the Play Store on Android devices, they will still have an 80/20 structure that will still benefit. The new revenue sharing model will take effect on May 15, 2025.
