When filmmakers, artists, and creative professionals think about how AI intersects with careers, they often imagine a world where the world is deprived of creativity. But this is not the world that Vimeo is working on. CEO Philip Moyer said the video platform is known for its ad-free interface and attention to video quality.
“This time last year, a lot of the world’s content was just crawled and lingered in the AI model. From my perspective, I think by doing something similar, we’ll be posing a greater risk to the trust of our brand and customer base.”
Instead, Vimeo’s AI approach focuses on enhancing content discoverability. For example, it is developing semantic search tools that allow viewers to jump directly to the most relevant parts of the video. Its AI tools can also help creators turn their content into up to 28 languages (the company is working towards 100). It has also driven partnerships, with nearly 60 integrations with products such as Canva, Adobe (Adbe) and more recentlyApple Vision Pro.
YouTube, Tiktok and Instagram retain their unique competitive advantage, while Vimeo is another beast. “We serve creative professionals who want to protect the sacredness of their work,” Moyer said.
Vimeo has long been the preferred platform for professional film producers and artists. Now, individual creators are also flocking to the site. “We have a lot of YouTube refugees coming to us,” Moyer said, adding that many retailers are also turning to Vimeo business ads and video suggestions on YouTube, often sending their customers directly to competitors.
Facebook may be the first Start the Like button In 2009, but Vimeo invented the concept in the form of a “heart” button in 2005 as part of a system supporting creators. “We will support filmmakers from the first moment they get their first ‘like’,” Moyer said. The company has internal awards and programs Vimeo Employee Draft Award Recognize promising artists and push them towards greater opportunities.
At SXSW, Vimeo announced a $30,000 grant, along with guidance and equipment, to five film producers through Vimeo Short Film Grant Program. Jake Oleson is a filmmaker known for blending AI with deep storytelling, commissioned by Vimeo to produce his latest film, CurrentThis is a visually immersive piece created with Apple Vision Pro, exploring the emotional drive and appeal of modern relationships. The result is an amazing synthesis of artistic vision and cutting-edge technology, with narrative intimacy in line with immersive innovation.
Moyer, who previously led the AI program at Google Cloud, joined Vimeo in April last year. He believes many people ignore the true potential of AI in their videos. “They didn’t see the amazing format of the coming, interactive, clickable, shopping that is basically going to be two-way,” he said. “Today’s video is very one-way and it requires a response to the audience.”
He envisions a future where video becomes an experience that is more like video games (with personalized and personalized video games) that enables viewers to shape narratives, similar to the production of immersive theaters No more sleepbut can be used on demand.
Vimeo is working to ensure that the path is focused on creator rights. New forms of digital rights management tools such as watermarks are becoming easier, Moyer said. “Whether it’s a small, 10-second cut or a full-length movie, we need to make sure we can protect its integrity through the framework,” Moyer said. “If we don’t, you’re in a world of homogeneous content.”
