Leagues and broadcasters have many similar tools for the ocean. With more league partners with sports gambling entities, the stream feature to bets is becoming more and more popular. For example, the NBA offers optional betting features in its NBA League pass streaming products.
Showing real-time statistics on the screen is another big trend. NESN, which is part of the statistically large-speed product for App subscribers, is one of several networks based on digital overlays. Such alternative broadcasts increasingly have real-time input from player tracking systems, such as the “Clippervision” broadcast from the NBA’s LA Clippers, which overwrite data from camera tracking systems present in NBA stadiums. These displays range from basic player information and “expected” shot percentages per shot to the court’s overlay graph that displays each player and ball as moving points. (As basketball’s love for statistics and data, please take it from me: Clippervision is a nerd’s paradise.)
These digital features are very popular among fans.
“We’ve seen an increase in every overlay we initiate,” said Sara Zuckert, senior vice president of content strategy and innovation at the NBA. “Every year, the percentage of using it every year. In general, one of the things we found interesting is to use these overlays to watch longer fans.”
Easily and in real time the real numbers are included in these trends. In just a few months launched via YES Network in 2021, they tracked the time it took to grow 26% of each unique streaming, a huge jump in the industry. The company claims that audience duration increased by an average of 50%, and that overall engagement in all sports overlays increased by 56%.
type What viewers will see from STEM broadcasts in Boston on Tuesday night is particularly unique.
First, as Dave Lehanski, executive vice president of business development and innovation at NHL, told me, technically, the layer of material added to the screen cannot be called a “broadcast overlay.” NESN and NHL are not applying graphics on top of existing streams; they are creating a brand new animated version.
The key here is NHL’s player and hockey tracking system NHL Edge. The program uses infrared emissions from hockey and player jerseys to draw the game, and this season offers more than a dozen or more cameras that offer computer vision components through Hawkeye innovation. By summarizing these two feeds, the league partners beyond sports created the entire virtual 3D world using X, Y- and Z dubbing of hockey and created every player on the ice.
“As these data points survive, they insert them into this field,” Lehanski said. “We basically built this animated experience that operates in nearly real time.”
“For young people and families, our goal is to build a cartoon version of the hockey game. That’s exactly what we do.”
The team animates not only the hockey rink, but also mimics the entire snow scene of the iconic Boston public area, which includes Boston landmarks and other locally inspired Easter eggs. Blades is the mascot of Bruis, animates it as a program and will become part of various Cutaways that highlight the stem theme.
