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How to ride the “egg” wave

David Bellinger, director and senior analyst at Michi America, joined the market dominance, hosting Josh Lipton and Julie Hyman, sharing insights on stocks like Home Depot, Lowe (Low) and Tractor Supply (TSCO).

He highlighted the “Chicken Day” promotions for tractor supply, given the potential benefits of current egg price trends.

“So all these eggs are there hysteria and you don’t immediately think the supply of the tractor is the beneficiary. But when you strip it, we think they’ll have a nice Q1, Q2 here because of this dynamic,” Bellinger said.

He added: “What it does is get you into the store. It gets a lot of new traffic. You do have someone locked in this backyard chicken craze and trying to get your own eggs.”

Bellinger attributed the success of the promotion, saying: “We think it’s coming, but we still think it’s a sneaky positive for the business.”

To see more expert insights and analysis on the latest market actions, see more Market Domination here.

This article was written by Josh Lynch

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