Crying Brooklyn coffee shop owner is all the rage on Tiktok, sparking a lot of support

The internet is full of bad things – you might even think it has become most bad thing. But sometimes it generates some magical positivity. Actually able Get people together.

Coffee roaster with partners in Williamsburg, Brooklyn. Owner Rachel, tiktok handle @its.rachel.rose posted information about her business struggles. The nearly seven-minute video is worth a try, but she delves into her own difficulties – many of which are beyond her control. Her lease is exhausted in a few months and the rent will rise. A new, seemingly company-like coffee shop is moving next door. She works endlessly, without financial support, and still can’t get it to work properly.

“Today, I just said I might not be able to stay on the same lease due to the increase in rent, which is a reality for so many people,” she said in Tiktok. “But not only that, right next door to me [in] A coffee shop. And I don’t know I sound so stupid, crying and complaining. But it’s just that you can’t win. Small people cannot win. ”

It was thrilling, she sobbed as she talked about her uncertain future. Rachel rightly points out that Williamsburg (who became a trendy haven into a super-rich luxury neighborhood) has a long history of Puerto Rican residents. While some Puerto Rican pillars remain–in fact, the partner is just a few blocks from Toñita’s, Bad Bunny celebrated his recent album release, but it has disappeared a lot. Rachel described it as being proud to open a new Puerto Rican-owned business in Williamsburg.

“I won’t regret posting this. It’s important to see the original emotion,” she said. “It’s important to see… people are trying, people have to deal with, why New Yorkers are open their eyes for gentrification.”

Tiktok took off. Her original honesty resonates, especially with New Yorkers. It has over 3 million views. It seems that every Tiktokker in New York City is publishing articles about it. Joe Jonas commented that information about going to the partner appeared and posted. A day later, the line was outside the door.

So many people place online orders, i.e. friends’ website pops up notifications that shipping may be longer than usual.

Soon, Rachel thanks you and points out that “vulnerability is strength.” Her tearful message undoubtedly responded. (Mashable contacts with partners and will update if we receive a reply.)

It is not clear what the future of a friend might look like – but there are a lot of business right now. and the Internet Actually Very well done.