Sometimes it feels like everyone and their dog have a podcast. ((Engadget indeed!) But when you have been interested in this type of content for many years, why not add trends? Video platform YouTube doesn’t seem to be the most obvious choice for tweaking audio driver formats, but the company has actually become a major player in podcast consumption. Today, YouTube has exceeded 1 billion monthly active podcast audiences as of January 2025.
People aren’t just streaming YouTube podcasts on YouTube podcasts. The company’s one-year review shows that more than 400 million hours of podcast content were broadcast on “Living Room Equipment” in 2024. From the Edison study, YouTube is the platform for nearly one-third of the weekly podcast listeners aged 13 and over each week.
